Educational marketing is the set of techniques and strategies applied with the goal of improving the visibility, relevance, and/or sales of a person, institution, or company within the educational sector. Typically, the goal of educational marketing is to attract potential students and enhance the relevance and reputation of the educational institution. To achieve this objective, various strategies within digital marketing are commonly used, such as social media advertising, email campaigns, events and fairs, quality content, personal branding, etc.